Enfants Terribles il primo gruppo creativo indipendente. Advertising creatività radio pubblicita' stampa affissione televisione radio spot un viaggio creativo maurizio ratti riccardo quartesan roberto ramaglia cristina barcia laura finelli simona filippini agenzia cannes radiofestival press billboard tv television radio commercial spot swatch milano media cinisello italia brief freelance lions pagina affissioni pubblicita berlucchi bialetti peroni san carlo patatine agenzie minuto d'oro magnesia giornale tissot scoparello aci mastrotto rtl mastrotech baci veratour leo burnett young rubicam boxer rscg verba ddb enfant terrible enfan
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Enfants Terribles il primo gruppo creativo. Advertising creatività radio pubblicita' stampa affissione televisione radio spot un viaggio nel mondo creativo maurizio ratti riccardo quartesan roberto ramaglia cristina barcia laura finelli simona filippini agenzia cannes radiofestival Gli Enfants Terribles nascono inseguendo un¹utopia: fare i creativi così come ognuno può immaginarsi prima di entrare in una qualsiasi agenzia pubblicitaria italiana, ovvero nel modo più libero e gratificante possibile. Nel 1996 il panorama pubblicitario italiano è grigio: la crisi economica degli anni Œ90 sta finendo ma le agenzie, pur di non perdere un singolo budget, accettano ogni sorta di compromessi con le aziende. E la creatività italiana raggiunge livelli bassissimi.
Maurizio Ratti e Riccardo Quartesan giudicano di essere ancora troppo giovani per sentirsi definitivamente frustrati: danno le dimissioni dall¹agenzia i cui lavorano da quattro anni e fondano insieme gli Enfants Terribles.
La loro scommessa è quella di sviluppare progetti creativi al di fuori delle agenzie. Non tanto nel classico modo dei free-lance (una botta e via) ma come professionisti che antepongano con coraggio la qualità del lavoro al ritorno economico. Insomma, quello che le agenzie non erano disposte a rischiare, decidono di rischiarlo in proprio.
Dal 1996 al 2000 gli Enfants Terribles lavorano per agenzie grandi e piccole, per aziende multinazionali e imprese locali, vincono numerosi premi e, soprattutto, si ampliano: sviluppano una fitta rete di collaboratori fissi e occasionali.
Anche per questo iniziano a definirsi Il primo gruppo creativo indipendente.2001. Forse l¹utopia non è ancora stata raggiunta.
Ma in compenso gli Enfants Terribles si divertono ancora un mucchio a fare questo bellissimo mestiere
Enfants Terribles started out in search of an Utopia, where they could use ramaglia roberto their creativity at its best just as they had imagined at the beginning of their career before joining any Advertising Agency in Italy, in other words, to be creative without constraint and to be award for their efforts.In 1996 the Italian advertising market is slack, the economical crisis of the early nienties is coming to an end but the agencies are still forced to compromise with their clients so as not to lose business. The result of this is poor quality in Italian creativity.
At this stage Maurizio Ratti and Riccardo Quartesan feel cinisello balsamo parabiago that they are too young to be classified as being totally frustrated, so they decide to hand in their notices to the agency where they have been employed for four years and together they set up ŒEnfants Terribles¹.
Their ambition is to develop creative projects outside the traditional structure of the agency, not as freelancers (once off) but as professionals who courageously put the quality of their work before the economical aspect,
in short, a risk agencies are not willing to take. And so they decide to risk it on their own.
From 1996 to the present day Enfants Terribles have worked for small and large agencies, for multinational and local companies and have won numerous awards. As the work demand increased over the years, Enfants Terribles took on full-time and occasional help forming a close-knit network.
This is one of the reasons why they began to call themselves The first Independent Creative Group.
2001- The Utopia still hasn¹t been reached however the Enfants Terribles team is having a swell time enjoying their job.
WINNING THE BERLUCCHI TENDER
PIU¹ GUSTO: SUCCESS ON THE NET
PIU¹ GUSTO UPSETS THE GRAND JURY
WINNING THE DEBORAH TENDER
MASTROTECH? WHO CARES!
POPZ GOES TO THE CINEMA
CASE HISTORIES
WINNING THE BERLUCCHI TENDER
1.12.2000. Enfants Terribles, on behalf of the Ulysse Agency, win the Berluccchi Spumante advertising tender for 2001. The budget was previously handled by the great Gavino and his agency Gavino Sanna & Associates. Even the renowned Pirella School took part in the bid.
Along with the satisfaction of having won is the fact that the Berlucchi campaign is really outstanding, so much so that Emmanuel Lindon, Director of Ulysse, claims to have received a phone call from Lorenzo Marini (who he doesn¹t personally know) congratulating him as follows:
³ I had to phone you because it is seldom that I see ads in the papers that I really like......²
The art director of the campaign is Simona Filippini, Creative Directors Maurizio Ratti and Riccardo Quartesan. Photographer Michele Gastl.
PIU¹ GUSTO: SUCCESS ON THE NET
15.12.2000. When Enfants Terribles decided to accept the task of creating a TV commercial that could easily be followed up on the net they had no idea of how successful it would be. In fact only one month after the site was set up 9000 people had visited www.piugusto.com with a total of 40.000downloads. 1000 of these visitors had the patience to wait while they downloaded the short films and another 900 downloaded the craziest radio jingles of the year.....
The concept of the campaign sums it all up: A temptation you can¹t sesso resist -because Enfants Terribles had never even dreamt of such a tempting success on the net!
The concept was envisaged by Maurizio Ratti and the website was created by friends in Jinglebell.
PIU¹ GUSTO UPSETS THE GRAND JURY
19.12.2000. It¹s no wonder Italian creativity never gets awarded at Cannes because as soon as someone tries to create an impact with something that is slightly transgressive it is immediately censored by some pedant pseudo authority. In this case it was hard enough convincing the client (and the Show Up Agency) to go ahead with the idea then a lawyer from Mediaset announced that the ad could not be broadcasted as the Œpuddle¹ idea was offensive to the police force. In the end the Grand Jury, in accordance with the Code of Advertising Practice, judged the whole campaign as being ³misguiding for the public......².
Misguiding, if anything, is the profuse exploitation of children and ravishing young ladies in the advertising practice.
Misguiding are advertisements that show models and lifestyles that are completely beyond reach.
Misguiding is to live in an over-devout country where hypocrisy and decency suffocate creativity.
(We won¹t dare to even imagine what would have happened if the jury had seen the full 45 second version featuring the policewoman).
WINNING THE DEBORAH TENDER
20.12.2000. After a very long consultation which lasted more than a year and involved the best Italian free-lance groups (including Balene), Enfants Terribles won the Deborah advertising tender for the year 2001. The company had already confirmed their agency (Tica Arigo Advertising) but wanted the creation of a new communicational format by free-lancers and Enfants Terribles¹ innovative idea seemed to perfectly meet their requirements. We must however thank all the people who took part in this long adventure: Roberto Ramaglia, Laura Finelli, Benedetta Agostoni, Simona Filippini.
MASTROTECH? WHO CARES!
20.12.2000. Once again the Boxer agency entrusted Enfants Terribles with the creativity of the Mastrotech brand, natural leather upholstery which is waterproof, antistatic and stain-repellent, and once again Enfants Terribles produced another outstanding campaign.
While the title cites the claim ³WHO CARES² the visuals show incidents that would irritate anyone who doesn¹t have Mastrotech upholstries on their furniture: snails on a sofa, spaghetti on an armchair, a dog drooling on an armrest.
Art director Riccardo Quartesan and copywriter Maurizio Ratti.
Photogragher Carlo Paggiarino.
POPZ GOES TO THE CINEMA
Following a short but intensive assessment POPZ Pop Corn chose Enfants Terribles¹ idea for the launching of their product.
The idea as usual was a little out of the ordinary featuring a Hip-Popz group.
Copywriter Roberto Ramaglia, Art Directors Laura Finelli and Simona Filippini, Creative Directors Riccardo Quartesan and Maurizio Ratti.
Film Production Company: Videco. Directed by the great Marco Bechini.
TELEVISION
RADIO
PRINT
BILLBOARD
BRIO BASSETTI ³Surf²
This is the first film created by Riccardo Quartesan and Maurizio Ratti. The year is 1992 and both are employed by the agency Park&Gandin under the creative direction of Pier Alvise Bragadin.
This ad represents the beginning of a series of long and positive speculations among agencies that lead to definite wins time after time.
Agency, Client, Directors, Film Production Company, Post-production, Creative Directors , Art director, copywriter, Photographer, Illustrator, Jingle, Music, Speaker, Testimonial.
MAGNESIA BISURATA AROMATIC ³Music for your stomach²
In 1994 Bisurata¹s Aromatic Magnesia is a well established product which is however slowly losing market share. The manufacturer decides to launch an advertising tender aimed at drawing the attention of a younger target to the product. The creativity of Ratti and Quartesan is chosen from a series of other ideas presented by well known agencies such as Young&Rubica by D¹Adda and Vigorelli. The advertisement wins various awards to an extent that it becomes the ad that wins the most awards in its category that year.
MAGNESIA BISURATA AROMATIC ³Red Shadows²
Four years after the famous ³Music for your stomach² ad, Whitehall contacts FCA!BMZ for the creation of a campaign to launch a new product, Magnesia Bisurata Aromatic Plus. The campaign must also reinforce the image of the traditional magnesia product. FCA!BMZ decides to ask Ratti and Quartesan to come up with some ideas even if in the meantime they are no longer employed by the agency and have already set up Enfants Terribles. The year is 1998 and the ³Red Shadows² commercial is presented and believe it or not, it wins even more awards and is acclaimed even more than the previous ad ³Music for your stomach² .
MATCHPOINT ³Beat²
In 1999 Sisal decides to launch a new chain of betting agencies.
They approach the Show Up agency for the advertising campaign and Show Up in turn entrusts Enfants Terribles with the job.
NASTRO AZZURRO ³Multisport²
In order to reaffirm the ³Winning Taste² concept, in 1999 the Show Up agency asks Enfants Terribles to come up with a new idea. A new commercial is produced with a young and dynamic sound track (Fat Boy Slim) that interacts images from a film library with newly made shoots.
PERONI ³There¹s only one blonde²
This represents the beginning of a long and fruitful collaboration between Show Up and Enfants Terribles. The year is 1999, Show Up launches a bid among the best Italian free-lancers for the creation of a campaign for Peroni Beer.
For the first time Enfants Terribles take part and win.
RTL 102.5 ³Vieri will take you......²
The radio station RTL 102.5 asks Enfants Terribles to create an ad announcing the opening of a competition for the European Soccer Championships 2000 .
The hardest part of the job is trying to get hold of the testimonial Christian Vieri, the Italian soccer team¹s bomber, for more than twenty minutes before the sun goes down! (Incidently, soon after the recordings poor Christian, gets injured and isn¹t able to take part in the championships or the league).
SAN CARLO PIU¹ GUSTO (Better Taste) ³Puddle²
It¹s the year 2000 and Enfants Terribles invent the concept ŒA temptation you can¹t resist¹ for Più Gusto potatoe chips. The ads produced are so ironic and transgressive that they attract the attention of the public, the Advertising Grand Jury and know -alls such as Aldo Grasso and Oreste Del Buono.
SAN CARLO PIU¹ GUSTO (Better Taste) ³Car door²
This commercial was created as the perfect follow-up to the previous one to be shown on the internet. The concept ŒA temptation you can¹t resist¹ really comes across best here.
It¹s an ad that arouses different opinions - after watching it you are either horrified or doubled up laughing!
SCOPARELLO (upright vacuum cleaner) ³The Dog²
It¹s 2000 and the Boxer agency decides to leave their client Aspirapolvere Service (Vacuum Service) at the mercy of Enfants Terribles. This move results in the creation of the commercial ³Dog² for their product scoparello. The Association for the Protection of Animals wasn¹t too pleased but in the end the humorous aspect of the commercial was appreciated.
SIEMENS ³Of course it¹s Siemens²
With this plug the FCA!BMZ agency wins the Siemens Household Appliances tender for the year 1994. Exactly one year later Riccardo Quartesan and Maurizio Ratti win another tender for the same company, Bosch Household Appliances, and continue to work for this brand up until the year 2000.
READING COMMERCIAL
In 1995 FCA!BMZ is involved in a cultural initiative to encourage people at large to read more. Riccardo Quartesan and Maurizio Ratti are entrusted with the job.
SIMMENTHAL ³Jungle²
It¹s the year 1997 and Young&Rubicam have a big problem, after a year and a half of continuous presentations they still haven¹t been able to have a project approved by Simmenthal, one of their biggest clients. The ³Mad Cow² scare is passing off but tinned meat sales have dropped drastically. Maurizio D¹Adda , after having drained his creative staff of all their ideas decides to call on two free-lancers ³I want a pair that are young and have fresh ideas..... not the usual windbags!²
And so he contacts Enfants Terribles, who work on the project for over 6 months producing hundreds of scripts. In the meantime D¹Adda leaves the Young&Rubicam agency to start up D¹Adda, Lorenzini, Vigorelli and he is replaced by Salvo Scibilia. It is Salvo Scibilia that finally gets the ŒJungle¹ idea approved (one of the scripts produced by Ratti and Quartesan). The Œjungle¹ TV commercial is a great success, so much so that it runs for 4 years in a row.
SWATCH ³Elevator²
After various creative ideas the BGS agency isn¹t able to please Swatch with an idea for the launch of Irony Scuba 200 Chrono model. Swatch turns to Show Up who immediately contacts Enfants Terribles. This project is one of the most important and intensive breaks of their career - briefing on Friday and presentation of ideas on the following Monday, approval onTuesday and PPM on Friday (exactly one week after the brief). Art work and creativity by both partners.
TISSOT "Hypnotic Suggestion - Vanessa Kelly"
Tissot requires a campaign that is humorous and at the same time can provoke sensual emotions. Enfants Terribles come up with the ŒHypnotic Suggestion² theme for a TV commercial featuring the beautiful Vanessa Kelly who had become popular after her unforgettable appearance as Mother Nature in the ŒCiao Darwin¹ television programme.
TISSOT "Hypnotic Suggestion - Boat"
Tissot requires a campaign that is humorous and at the same time can provoke sensual emotions. Enfants Terribles come up with the ŒHypnotic Suggestion² theme for a TV commercial featuring this time a breathtaking female cast.
FINA for UNICEF ³Attila²
Thanks to a close collaboration with Mario D¹Adda, Maurizio Ratti works for a few years for Fina, producing several radio jingles.
This is one of the funniest.
These are some of the funniest from a long series called ³Marseillaise¹.
IL GIORNALE - Daily paper ³The King and Mussolini- Tales of Italy²
In 1993 Maurizio Ratti feels that the agency he works for is suffocating his ideas and so he finds an opening for his creative streak in the radio (no one is keen on writing scripts for the radio but due to the fact that it is considered a lesser means of communication, new ideas aren¹t censored as much as for the TV). This is the beginning of a deep mutual love.
IL GIORNALE - Daily paper ³Christopher Colombus - Italian roads²
The year is 1994 and Maurizio Ratti continues his personal series of famous historic people for the creation of radio ads.
Some years later his style is copied by several copywriters.
NASTRO AZZURRO "Valentino Rossi"
This radio ad was produced in 1999 and in 2000 it became the most awarded ad in Italy. It was so successful that both the Peroni company and the testimonial Valentino Rossi ask Enfants Terribles to work on a new campaign for 2001 drawing inspiration from this ad.
PERONI "The Oedipus Complex"
Also for the renowned Peroni Beer Enfants Terribles create a radio commercial quite ironic and daft.
SAN CARLO PIU' GUSTO "Patatinaaa" (potatoe crisp)
The ³patatinaaa² ad becomes the most tormenting radio jingle of the year 2000.
The concept of the Più Gusto campaign ³ A temptation you can¹t resist¹ when applied to radio becomes the craziest ad Italians have ever heard.
SOL MELIA' "Romantics"
During the two months Enfants Terribles spent in Verba DDB word has it that Maurizio Ratti wrote 124 scripts for radio commercials ( for different clients of course) . This is one of the few that were actually broadcasted but according to some (eg. Enrico Bonomini) it was well worth the effort.
SWATCH ³Maestro Zen²
These ads were produced for the launch of Irony Scuba 200 Chrono. They represent the beginning of an experimental phase in which Enfants Terribles try to use ethnic sounds and voices instead of professional actors.
SWATCH "Shrunk²
For the creation of radio ads for Beat Alumini, Swatch purposely asks Show Up to let Maurizio Ratti do the job. The result, as usual, is something very ironic and a bit daft.
SWATCH ³Songs²
These radio commercials were originally created for small radio stations but they were liked so much by Swatch that they were immediately slotted on national stations as well.
XAMAMINA ³Anselma and Luisa - Trailers²
Thanks to these radio ads Maurizio Ratti triumphs at the 2000 edition of the Italian Radiofestival, he doesn¹t win the main prize but takes home the most awards in this edition. In fact, thanks also to the NASTRO AZZURRO ³Valentino Rossi² radio commercial, he wins a total of 5 awards. What¹s really incredible is that he is the first copywriter since the Radiofestival began to have reached the finals with two different radio commercials broadcasted in the same year.
BACI PERUGINA "Mamma²
In 1997 Enfants Terribles are contacted by Anna Montefusco who gives them the opportunity to work on one of the best known and most loved Italian brands.
BANCA PROFILO (Profile Bank) "Zen"
In the year 2000 Enfants Terribles work on several occasions for Black Pencil which is the creative boutique of Leo Burnett. This is one of the creations that emerged from this collaboration under the creative direction of Sergio Rodriguez.
BASSETTI "Parterre"
Riccardo Quartesan and Maurizio Ratti work for Bassetti for 7 years starting in 1992. This is just one of the many ads created over the years, it is probably one of the most original.
BERLUCCHI "Chess-board "
In 2000 Enfants Terribles are involved in a very prestigious tender by means of a small agency called Ulysse owned by Emmanuel Lindon. They find themselves competing with agencies such as Gavino Sanna & Associates, BGS D¹Arcy and the Pirella School, but in the end Enfants Terribles win the tender thanks to the outstanding creativity of the campaign.
BOSCH "Car Park²
Riccardo Quartesan and Maurizio Ratti work on the Bosch Household Appliances brand from 1996 to 2000 in other words from when they won the speculation for FCA!BMZ.
Among the various ideas created during this period this is certainly the most outstanding.
It was produced in 1999 by Enfants Terribles.
BRIKKA "Pasticcino² (Small Pastry)
During the year 2000 Enfants Terribles worked for two months in Verba DDB and this is one of the best ads produced in that period.
IRANIAN LOOM
In 1998 Enfants Terribles convinced Iranian Loom to give up tele-sales for a trial period and to try advertising by traditional means.
An ironic and impressive campaign is produced but unfortunately it is a total flop probably due to the characteristics of the product.
MASTROTECH "Black"
For the launch of Mastrotto Italia¹s new product ŒMastrotech¹, the Boxer Agency once again asks Enfants Terribles to come up with an idea. The year is 1998 and the campaign, which turns out to be very impressive, is a humerous interpretation of the phrase ³Judge him by his skin².
MASTROTECH "Who cares!"
This is the follow up to the 1998 campaign.
The campaign is so successful in 1999 and 2000 that new ideas with new visuals are created on the same theme for the year 2001 (these are some of the latest releases).
ONE
For One Mobile Accessories Enfants Terribles decide to interpret a scene where a crash-test dummy calls home after a terrible accident to reassure his family that all is okay.
PERONI "Napoli" (Soccer Team)
In 1999 Peroni sponsors the Napoli soccer team . The team had just been moved up from the second division to the first in the Italian league so the new sponsor decides to celebrate this event with a series of ads that highlight Napoletan traditions.
SEIKO "Tic Tac"
This is the first of a long series of campaigns for various watch brands created by Enfants Terribles. The year is 1996 and this ad is published on a sequence of four pages.
SWATCH "H"
For the last collection of the millenium Swatch confides in the Show Up agency who in turn asks Enfants Terribles to create the campaign.
Enfants Terribles Œ clever idea is to write SWATCH without the ŒH¹ at the end with the following headline: ŒWhoever misses the last, non capisce un¹acca¹ this last part is a typical Italian expression meaning Œdoesn¹t understand an aitch (H) Œ- hasn¹t a clue.
SWATCH "Butterflies"
This ad was created by Simona Filippini in 1999 when she was employed by Show Up. Later on she left the agency to join Enfants Terribles.
VERATOUR
In order to make Veratour stand out from the crowd of tour operators offering all kinds of holidays, Enfants Terribles create a really original theme set in outer space.
ANTI-SMOKING CAMPAIGN
A small campaign created in 1996 for the Milan city council.
102.5 HIT CHANNEL "It took a radio station......²
For the launch of its interactive TV channel, RTL102.5 call on Enfants Terribles who invent the claim ³It took a radio station to conceive a TV channel like this.²
SWATCH ³Chair lift²
In 2000 Swatch Italy contacts Enfants Terribles directly asking them to create a publicity stunt for their Swatch Access model to be advertised on the ski slopes.
COMPANIES/CLIENTS
This is a list of the brands and products Enfants Terribles have worked on directly and through agencies over the years.
These are the agencies Enfants Terribles have worked with over the years.
1993
PRINTITALIA: 2nd prize in its category for the press campaign for Bassetti called ŒSONNI¹ (sleep).
1994
AD SPOT: best script award for the radio commercial ³The King and Mussolini ³ (Il Giornale) .
RADIOSPOT: Grand Prix shortlist for the radio commercial ³The King and Mussolini³ (Il Giornale) .
1995
RADIOFESTIVAL: Silver aerial for the radio commercial ³Eeeh Aaah Oooh² (Digital).
10th ANNUAL ADCI: Entry for the radio commercial ³Christopher Colombus² (Il Giornale)
RADIOSPOT: Grand Prix shortlist for the radio commercial ³Christopher Colombus² (Il Giornale)
SPOTITALIA: 1st prize in the category "Cosmetics, Perfumes, Toiletries, Pharmaceutical Products" for the film "Music for your stomach" (Magnesia Bisurata Aromatic).
SPOTITALIA: Grand Prix shortlist for the film "Music for your stomach" (Magnesia Bisurata Aromatic).
GRAND PRIX PUBBLICITA' ITALIA (Italian Advertising Grand Prix): 1st place in "The Bet" category for the film "Music for your stomach" (Magnesia Bisurata Aromatic).
5th AD SPOT AWARD: 2nd place in the "Miscellaneous² category for the film "Music for your stomach" (Magnesia Bisurata Aromatic).
XVth EDITION OF THE KEY AWARD: 1st place in the "Pharmaceutical Products² category for the film "Music for your stomach" (Magnesia Bisurata Aromatic).
1997
RADIOFESTIVAL: Golden Aerial for the radio commercial ³The inventor² (Bosch Household Appliances) in the "Miscellaneous² category.
1999
MEZZOMINUTO D'ORO (30 Golden Seconds): shortlist for the film "Red Shadows" (Magnesia Bisurata Aromatic & Magnesia Bisurata Aromatic Plus).
XXIInd EDITION OF THE KEY AWARD: 1st place in the category "Products for personal use, Toiletries, Pharmaceutical and Dietetic Products " for the film "Red Shadows" (Magnesia Bisurata Aromatic & Magnesia Bisurata Aromatic Plus).
AGORA' AWARD: 1st place in the "Pharmaceutical Products " category for the film "Red Shadows" (Magnesia Bisurata Aromatic & Magnesia Bisurata Aromatic Plus).
MEDIASTARS IV: special star for the art direction of the film "Red Shadows" (Magnesia Bisurata Aromatic & Magnesia Bisurata Aromatic Plus).
2000
8th RADIOFESTIVAL: 4th place for the radio commercial ³Valentino Rossi² (Nastro Azzurro).
8th RADIOFESTIVAL: 6th place for the radio commercial ³Anselma and Luisa² (Xamamina).
8th RADIOFESTIVAL: "Premio Fiat e i Giovani" award for the radio commercial ³Valentino Rossi² (Nastro Azzurro).
8th RADIOFESTIVAL: Golden Aerial in the "Pharmaceutical Products" category for the radio commercial ³Anselma and Luisa² (Xamamina).
8th RADIOFESTIVAL: Silver Aerial in the ³Alcoholic Drinks² category for the radio commercial "Valentino Rossi" (Nastro Azzurro).
ANNUAL ADCI: Bronze prize for the radio commercial "Valentino Rossi" (Nastro Azzurro).
ANNUAL ADCI: entry for the TV commercial "Red Shadows" (Magnesia Bisurata Aromatic).
BELLAVISTA GOLDEN PLAQUE: Silver Plaque in the "Pharmaceutical Products and Toiletries " category for the film "Red Shadows" (Magnesia Bisurata Aromatic e Magnesia Bisurata Aromatic Plus).
MEDIASTARS V: shortlist for the radio commercial "Valentino Rossi" (Nastro Azzurro).
XXIIIrd EDITION OF THE KEY AWARD: nomination in the category "Household Appliances, Sanitary Fixtures, Furniture and Furnishings " for the film ŒScoparello¹.
MAURIZIO RATTI - copywriter and promoting partner of Enfants Terribles.
bombamiz@planet.it
He was born in La Spezia on 30th September 1966 and for the following 23 years he lived in Lerici. After having worked for a few days as an insurance broker, for a few months in an advertising agency in Sarzana, almost a whole year in the docks of La Spezia and above all after having missed out on the ASSAP Scholarship too many times he decides to scrape together his savings and head for Milan to try his luck in the advertising world.
Before setting off he talks to Bob Lasagna, who at the time was the CEO for Saatchi&Saatchi Milan and considered a true Italian advertising guru, who gives him the following precious advice: ³Forget about copywriting, go to the States for a few years and get a job in a supermarket. Learn all the prices of the products by heart then come back to Milan and every agency will want to take you on as an account manager.² These words enlighten Maurizio and he learns something that turns out to be fundamental for his career - that even famous advertising wags can be assholes!
He enroles at the Communication Accademy in Via Sardegna (Milan) where he qualifies in just a year and a half. At this stage his savings are running pretty low and so he decides to join the first agency that is willing to take him on. The year is 1991 and the agency happens to be Park&Gandin.
Unfortunately the agency doesn¹t leave him much creative space and so he tries to change agency but the hard times are on their way for the advertising sector and rather than take on new people, agencies are tending to let people go.
Fortunately the Park&Gandin agency, which in the meantime has become FCA!BMZ takes on Riccardo Quartesan. The two work together with grit and determination to a point where they become the most creative team in the agency.
The years pass and the tedious pace of life in the agency gets to Maurizio. He decides to take the plunge and go free-lancing even if at the time the economical crisis is at its peak and everyone is holding on tight to their jobs.
The year is 1996 and together with Riccardo Quartesan he sets up Enfants Terribles.
A year later he is contacted by Maurizio D¹Adda from Young&Rubicam who is looking for young free-lancers with bright ideas to help him solve a big problem. The name of the problem is Simmenthal.
Despite the long months of sweat and tears spent writing hundreds of scripts and claims (in the meantime Maurizio D¹Adda leaves the agency and is replaced by Salvo Scibilia) Maurizio Ratti becomes conscious of the fact that he has finally made a name for himself.
Maurizio Ratti considers himself 100% Ligurian in fact his favourite dishes are typical Ligurian specialities such as trofie (a type of homemade pasta) with pesto sauce and focaccia bread with cheese. He is quite reserved and peevish, his dream is to be able to work from a house by the sea in a couple of years time (internet permitting).
That¹s all folks, but if you want to know more about Maurizio you can always write to him at his e-mail address bombamiz@planet.it.......... but don¹t expect him to answer!
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All requests will be answered within two days by e-mail.
If an assignment is refused Enfants Terribles will try to explain the reasons why.
If an assignment is accepted the client is kindly required to send an official order either as an attachment by e-mail (enfantsterribles@planet.it ) or by fax (02/43993543).
Enfants Terribles will present a draft two weeks (10 working days) after the receipt of the order.
The receipt of an order is of vital importance, without it no assignment will be accepted.
CREATIVE DRAFTS
Creative drafts will be sent to the client by e-mail (with an attachment).
TV commercial scripts are sent as WORD 6.0 for Macintosh files (if a different format is required please inform).